In February 2003, the BBC tackled this subject in Hitting Home – a season of bold and inspiring programmes across TV, radio and online. At the time domestic violence was not regarded as a crime and this campaign opened up the debate on domestic violence, shifting public and policy-maker opinion and bringing about a change in the law.
Working closely with the relevant agencies, Hitting Home examined mental and physical abuse in relationships highlighting that this is an issue that can affect anyone, no matter what their age, gender or social status.
Hitting Home featured in primetime and daytime BBC ONE programming, storylines in Casualty and Neighbours, a powerful intimate documentary, Dangerous Love: Tales of Domestic Violence, an Eastenders special and a Panorama report.
CBBC showed a specially written drama and Newsround feature; Radio 1, Radio 2, Radio 4, the Asian Network, 1Xtra and BBC Local Radio are tailoring programmes in support.
In addition there was a BBC THREE documentary, Storyville on BBC FOUR, and films on all channels.
I was the campaign producer.