Take on the Takeaway
A celebrity chef (different chef for every episode) goes to meet the takeaway junkies - people who consume two or more takeaway/delivery meals a week – to tried and persuaded them to cook quick food at home instead of always ordering takeaways. Each show focused on a different style of takeaway and one person/family that overindulges in this type of takeaway.
The celebrity chef and the takeaway chef compete on cost, speed and finally taste. The participant decides which dish tastes better, their usual from the local takeaway or the celebrity chef’s new recipe.
Recipe cards designed in the style of takeaway menus. Each of the 10 recipe cards featured the menu from that show, plus ingredients, a step-by-step guide with pictures, and the takeaway chef’s top tips for cooking his national cuisine. The cuisines that were covered include Indian, Chinese, Greek, Caribbean/West Indian, Greek, Turkish kebabs, Mexican, Italian, US-style fried chicken, Thai and possibly Vietnamese, Nepalese or another. All menu were available free by calling the helpline or via BBC open centres.
My role was as Development Producer and Project Manager on this BBC Learning campaign.