Excuse My French
Excuse My French was a language programme where three celebrities with varying levels of French had one month to learn enough of the language to be able to carry out a task in Frence, related to their area of expertise.
Ma France was a video course for post beginners inspired by the series.
Users could brush up their french by following the protagonists adventures around Lyons, the Alps and in Provence.
My role was to develop the Learning campaign off the back of the series and rollout to schools and adult learners.